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Diverse Offerings Help Sports Club Stand Out

Elite Sports Clubs appeal to a wide demographic and create loyalty by listening to what their members want

Jennifer Reyes began taking tennis lessons at Elite Sports Clubs in 1998. When her children got older and Jennifer went back to work, she became director of the preschool at an Elite location in the Milwaukee area. Her background was in retail purchasing, and eventually she brought that experience into the fitness arena with the opening of the Pro Shop at Elite.  Read More

Keeping Competitive After Five Generations

A family business steeped in history also embraces contemporary trends

As a fifth-generation business owner, Sam Watts is constantly balancing tradition with innovation. While he knows it’s important to keep the familiar lookand feel at George Watts & Son, Inc., he also recognizes the need to stay current with the preferences of modern consumers.  Read More

Born Into the Family Business

Family-run business goes the extra mile to take the pain out of auto repairs

Patrick Paul was more or less born into his father’s auto body business, just a few months after Mell Paul’s Body Shop was founded in 1977. Now Patrick is running the business here and he’s committed to providing his customers the best possible service he can.  Read More

Everybody Knows Your Name at Dunwoody Wellness

A familiar atmosphere and specialized treatments set Dunwoody Wellness Center apart

The staff at Dunwoody Wellness Center takes a long-term approach to their clients’ health, providing massage therapy, chiropractic therapeutic massage and medical skin care. “We have the opportunity to impact directly and give them something that improves their quality of life,” says Vlad Gornstein, owner. “People come here for that one-on-one treatment that we’re known for, kind of like Cheers, where everybody knows your name.”  Read More

Fine wines and flowers all in one with Sciandrone’s

Pairing fine wine with flowers makes Sciandrone’s Classic Touch unique.

Carolyn Wheeler began accepting Discover at Sciandrone’s Classic Touch in 1991. “There was a big demand for it,” she says. “We cater to a lot of travelers who prefer to pay with Discover. They’re always grateful when they hear we accept it.” Read More

Symmetry Salon Goes the Extra Mile


Symmetry Salon

Customer-focused salon reaps rewards in client loyalty. 

Katherine Stahl opened Symmetry Salon in Kansas City, MO four years ago after her former employer closed suddenly. At first, she thought she would find another job as an aesthetician, but the opportunity came along to open her own salon, so she jumped at the chance. Read More

Family Style Barbershop

European-style barber shop offers innovative choices for a modern clientele.

Clients at Gino’s Classic Barber Shop experience old-world ambience and the personalized care of a master barber. Alex Tyef carries on the tradition of his father Gino, who opened a barber shop in Belarus at age 17, and who still gives his clients the full treatment — a straight-razor neck shave with hot lather and a freshly steamed towel. This father and son team creates a welcoming atmosphere where clients feel like part of the family. The master barbers know their customers’ styles and all the little details that go into the complete grooming experience. Read More

Tea Company Knows how to be Unique

Not your grandmother’s teahouse, Fava Tea Company sells unique custom blends

Customers who visit Fava Tea Company can say “Cheerio” to the old way of thinking about tea. Instead, owners Bryan and Melissa Stafford offer their guests more than 350 varieties of loose-leaf tea and an endless selection of custom blends either in bulk or brewed on location here. What began with a conversation around the dinner table has grown from a 1,000-square-foot store in 2007 into three much larger locations around the Milwaukee, WI area. Read More

An Eclectic Closet for Every Customer

Unique boutique supports more than 20 local artists and holds unexpected treasures.

A shopper at Payton’s Closet might come in looking for a locally made gift for a friend, and then stumble upon a whimsical outfit for their child. This eclectic shop in historic downtown Liberty, Missouri, seems to offer something for everyone in a friendly, comfortable setting.

Owner Lisa Adams opened Payton’s Closet six years ago. “I just decided to go ahead and do this,” she says. Being a small business owner gives Lisa the flexibility to do things her own way, like extending her business hours during warmer weather and having a booth at the town’s fall festival. She also faces the same challenges that other local merchants do, trying to make a profit in a tough economy.

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A Secret Family Recipe

Discover cardmembers prove to be loyal customers at this Kansas City bakery

“Life is short. Eat cupcakes,” says the sign at the entrance, and that lighthearted attitude seems to define the ambience at Big Momma’s Bakery-Cafe. Co-owners Jackie Buycks and her younger sister Joyce named the place after Joyce’s mother-in-law, who created the recipe for their legendary cinnamon rolls.

Over time, Jackie has noticed the customers who prefer to pay with Discover, and they are different. They are loyal to the Discover brand because they like the Cashback Bonus rewards, and they’re loyal to Big Momma’s because they can pay with their Discover card. Read More