In this issue read about:
Unlock the Power of QR Codes for Your Business
They’ve been around for years, and lately they seem to be everywhere. Businesses of all types are using QR codes in advertising and signage, on business cards, and on their websites, social media and Facebook pages. If you’re not already using QR codes, there are many good reasons to get started.
This little square pattern can be a significant part of your marketing plan, and one of your most cost-effective promotional tools.
QR codes enable you to deliver detailed messages, or messages that may be too long to fit on a sign, an ad, or your business card. They are a great way to engage your target audience directly, since only those interested in your product are likely to scan your QR code.
Consumers have become familiar with QR technology over the years, and that technology is now in the hands of everyone who uses a smartphone. So why not capitalize on this popularity and use QR codes to reach your target audience? A quick online search will yield many solutions for generating a QR code, and many of them are free. All you need to do is enter the website you want your customers to visit, download the unique pattern, then place it on your marketing materials to guide customers to your business.
At Discover, we’re committed to providing tools and information that you can put to work for your business. QR codes help you offer more options for your customers, which in turn can mean increased profits for your business. Watch this video to learn how.
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Facebook: The ultimate in word of
mouth for your business
A Facebook business page offers many potential benefits. No matter how small your business, a Facebook page can put you in touch with many of the one billion registered Facebook users worldwide. You have the option to set up a Facebook business page as an artist, a band or a public figure, a cause, a community, or an entertainment venue. Having a Facebook business page allows you to easily build a closer relationship with your audience and customers, and it doesn’t have to cost a penny.
A business page, done well, can be a vital cross-marketing tool, as it will drive traffic to your website. Facebook users are loyal and enthusiastic. After someone “likes” your page or a post on your page, they are statistically more apt to recommend it to others, and there is a higher probability that they will make a purchase. Plus, just the act of clicking “Like” serves as an instant testimonial to all their Facebook friends. Consider adding an incentive for viewers to “like” your page (i.e., sweepstakes, giveaways, important information, etc.).
At Discover, we’re here to help your business grow. We created this video to show you how easy it is to set up a Facebook business page, and just as important, what to do once your page is established. This video walks you through the setup, and then provides some great ideas for keeping your page fresh and interesting. Watch here and learn more.
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NEW ORLEANS–(BUSINESS WIRE)–Apr. 30, 2013– ETA –Discover today announced it has signed contracts with 50 merchant acquirers that will extend PayPal’s in-store acceptance to more than 2 million merchant outlets by the end of 2013.
Discover was named “Business Partner of the Year” at the 2013 ETA Annual Meeting and Expo, at the New Orleans Convention Center.
ETA is the premier business and networking event of the year for the payments industry. With nearly 200 exhibitors, more than 3000 top industry executives, dozens of conference sessions, more floor space and an increased media presence, this year will be the biggest in ETA’s history, reflecting the rapid growth in our $3.6 trillion industry.
Source: http://www2.electran.org/am13/
WASHINGTON, DC ─ The Electronic Transactions Association (ETA), the trade association of the global electronic payments industry, today announced the finalists for the prestigious annual Star Awards. The ETA Star Awards recognize contributions of individuals and companies to the payments industry, whether through innovation, business practices, or contributions to the association. In addition, ETA has announced that Diane Offereins, Executive Vice President, President – Payment Services Discover Financial Services is being recognized as the 2013 Distinguished Payments Professional.
2.5 Days, 600+ Retail, Hospitality and Industry Executives, 65+ Presenters and 12+ Hours of Unparalleled Networking Opportunities – RAMP IV
Retail Payments, Marketing & Technology Executives meet to make informed end-to-end decisions In order to unlock the true power of mobile in retail.
Learn more about this event.
Source: retailramp.com
Card Forum & Expo is a destination for payment executives to share strategy and marketing ideas and stay current on all these developments in the credit, debit, prepaid and emerging payments markets.
Join fellow payment veterans and innovators to network, learn and gain invaluable industry insight during the leading cards and payments event of Spring.
A featured speaker at this event will be Joe Hurley, SVP, Global Business Development, Discover Financial Services:
Monday, April 8, 2013
4:00 PM – 4:45 PM
THE POWER OF STRATEGIC RELATIONSHIPS
Learn more about this event.
Source: Paymentsource.com
Discover Network is pleased to announce a special offer for Discover Merchants. We have partnered with the Online Marketing Institute (OMI) to offer two months FREE access to 100′s of online classes to help grow your business.
OMI’s online video tutorials make it easy for you or an employee to learn how to effectively use social media, email, blogs, and websites to find new customers and boost sales.
As a thank-you for accepting Discover, you can receive two free months unlimited access to OMI. But HURRY- offer only valid for the first 600 merchants to register here.
Diane Offereins, Discover Financial Services
Offereins says her primary focus at Discover is developing initiatives for growth while navigating the rigorous financial, legislative, and regulatory landscape of the banking and payments industries.
The 25-year payments-industry veteran is credited with uniting three brands –Discover Network, PULSE and Diners Club International – into a global payments business. Read More
