“Life is short. Eat cupcakes,” says the sign at the entrance, and that lighthearted attitude seems to define the ambience at Big Momma’s Bakery-Cafe. Co-owners Jackie Buycks and her younger sister Joyce named the place after Joyce’s mother-in-law, who created the recipe for their legendary cinnamon rolls.
Over time, Jackie has noticed the customers who prefer to pay with Discover, and they are different. They are loyal to the Discover brand because they like the Cashback Bonus rewards, and they’re loyal to Big Momma’s because they can pay with their Discover card. Read More